If you are an established dental marketing agency, you may already be familiar with the type of advertising they use and how effective they can make it. The dental marketing business is very competitive and many dental offices struggle each year to increase their revenue and productivity. A dental marketing agency can help a dental office design and implement a marketing strategy that will increase their revenue and keep it there. To ensure that your dental marketing agency can meet your needs, you should ask these questions:
How much advertising does your dental marketing agency do? Are they active during promotional months, only during important times or are they a full-time unit? Do they post fliers around town, do they send out postcards, are they active at promotional events such as car washes, and are they always advertising in newspapers? If they are a part-time team, their primary goal may be to increase the number of dental patients they have. In this case, they might not be as focused. You need to choose the right dental marketing agency. This will ensure that you don`t get a marketing agency that is too focused on one area and ineffective in helping dentists win new patients.
If the dental marketing agency you are working with focuses more on SEO strategies than they do on marketing, then it`s time for them to expand and become more mobile. A good dental marketing agency will understand that dentists rely on their online practice to grow and market their practice. While they might offer SEO advice to their clients to help grow their practice or to help them promote themselves, what good does that do? A dental marketing agency must be more social and get more exposure in order to succeed and help clients.